Continuously serving Kosciusko County since 1854
FORT WAYNE – Parkview Health has launched Show Up for Them, a new public awareness campaign encouraging adults ages 40 to 75 across northern Indiana and northwest Ohio to prioritize routine cancer screenings.
The campaign aims to reduce preventable cancer deaths by helping more people detect cancer early, when treatment is most effective. The effort focuses on five key screening areas: breast, lung, colorectal, prostate and cervical cancers.
"We know the earlier cancer is found, the better the chance for a positive outcome," said Dr. Alan Yahanda, president, Parkview Packnett Family Cancer Institute (PFCI). "But too many people put off screenings because of fear, lack of time or uncertainty. This campaign reminds our community that showing up for your screening is a way to show up for the people who matter most."
Built around the message "show up for the ones you care about by showing up for your screening," the campaign implores residents to view screenings not as a chore, but as an act of love, responsibility and self-care.
"Parkview is committed to removing barriers that often keep people from being proactive about their health," said Megan Smith, chief operating officer and senior vice president, PFCI. "Through several efforts, we're meeting people where they are to make cancer screenings as convenient as possible. Early detection not only saves lives — it can also prevent the need for more complex or costly care down the road."
